It's a LOT easier to put on than wax, and it stays on longer too—up to 12 hours.
It comes in a cool dispenser.
It comes in 5 fun colors—tooth-colored, red, yellow, blue, and green—and tastes like Bubble Gum.
Show now » 
Gishy Goo is a soft, squishy material you can put on your braces to keep them from poking the insides of your mouth...
Kind of like wax, but way better.
Why is Gishy Goo so great?
Just squeeze a little out of each tube and mix it together for about 10 seconds. This helps it activate. Then stick it on your bracket or wire. It’ll get harder in about 2 minutes and your mouth will feel a lot better.